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Where can I find my email marketing statistics?

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If you are using an email marketing platform that offers you advanced user features, you can find your email marketing statistics within the platform itself. Email marketing statistics that you are most interested in will be open rates, read rates, and click through rates. Open rates in email marketing statistics refer to the number of emails that have been opened in one campaign. Read rates are generally the same thing, but may give you more information such as who opened them. Click through rates are the most important email marketing statistics to track as this will tell you who is using the links in the emails you are sending out and coming right back to your website. Free email marketing platforms may not offer email marketing statistics features, so research various products if tracking email marketing statistics is a tool you intend to use.

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