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What is the most important element of my social media marketing plan?

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The most important element of any social media marketing plan will be in how you target the factors that influence your consumers, rather than targeting your consumers themselves. A good social media marketing plan recognizes that social media is about influence, not necessarily about buying, but influence leads to successful conversions. Social media depends on relationship building, and this is where the influence factor in your social media marketing plan will come into play. Before you develop your social media marketing plan, it will be important to conduct the necessary research that will help you understand who your potential customers are, how they talk to each other, and who or what are their biggest influences. Targetting those influences, rather than the consumers themselves, will lead to a sound social media marketing plan. If your internet marketing efforts are failing you must be doing something wrong.

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What is the most important element of my social media marketing plan?

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