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What is the most important element of my Pay Per Click campaign?

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Many webmasters and PPC professionals would have different answers as to what would be the most important element of any Pay Per Click campaign. It stands to reason that being seen would be an incredibly relevant element to any Pay Per Click campaign, and as such, most professionals would say that ad visibility will be your single most important element in your pay per click campaign. The element of ad visibility however depends on correct keyword selection, so others may say that keyword selection would be the most important element of a pay per click campaign, as the proper keyword selection would certainly enhance your ad visibility. When combining the proper ad content or text with correct keyword usage, you will achieve ad visibility that returns results in your pay per click campaign.

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