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What is the most important element of a social media plan?

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The most important element of every social media plan lies in the research that goes into the social media plan prior to its development. Because the success of any social media plan depends on the relationships acquired between business or individual and their potential friends or customers, knowing this audience base inside and out is the most important element of your social media plan. As well, it is not a good idea to go into the world of social media without knowing precisely what you want to get out of it, and this objective should be your first clearly stated item in your social media plan. Many businesses that are not doing well in their social media marketing are failing because they have not studied their consumer and are not clear on what they want to see out of their social media plan.

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