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What is the difference between advertising and sales promotion?

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Although often used in the same sentence in everyday “marketing talk”, advertising and sales promotion are two very different aspects of marketing.  Advertising involves the distribution of information about a certain product/business to a wide audience by means of social media sites like Twitter, Facebook, and Google Plus, placement of ad units on blogs, forums and other websites, advertising on billboards, by use of printed flyers, etc. Sales promotion refers to increasing the sale of a product by hosting contests, giveaways, free product trials, providing discount coupons, limited period offers, etc.

If your internet marketing efforts are failing you must be doing something wrong. Learning from the experts at IMA who will provide you with the skills and the education you need to set up and manage your own internet marketing campaigns. To enroll into the Internet Marketing Academy of Canada, please add the desired courses and/or programs to the shopping cart. You can also try the Course Selector to find the right courses and programs for you and your business.

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