Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
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I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
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Analytics and Conversions
Affiliate Marketing
Lead Generation
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What is CPC?

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CPC – PPC – Search Advertising
Sure, everyone who is involved in Internet Marketing drops these acronyms from time to time making theme sound incredibly intelligent right? But what exactly is cpc? What does it mean? I’ve always found that it’s important to know the basic fundamental logic of anything I get involved in. It’s where I started when I got into affiliate marketing and internet marketing so I figured it would be a great thing to talk about.

CPC stands for Cost Per Click (Do not confuse with CPM which is cost per impression)
PPC stands for Price Per Click.

The three key people in PPC advertising are Publishers, Advertisers and the Network itself.

Let’s start with the publishers. Publishers are where your advertisements are hosted. Before you start using any PPC network I would suggest signing up as a publisher and seeing their requirements for publishing ads. You see, anyone could end up hosting your advertisements on their website. It’s important to ensure the company you are investing advertising money in takes pride in their publishers and making sure your traffic is quality traffic.

Advertisers are you! Someone paying money to have their advertisements hosted on publisher’s websites.

The Network (PPC\CPC Platform) is the middle-man between you and the publishers. That is the best way to think about it… They are your broker. They take money from Advertisers and give money to publishers.

Pay per click advertising usually works on a bidding system. As an Advertiser you choose how much you are willing to pay for each click on your advertisement on websites with specific keywords. You can bid high or low (obviously). The higher your bid the more chances your ad will be seen on websites with keywords that are important to you.

It sounds quite complicated, but in reality it’s not. Most CPC advertising platforms assist you in writing your ad, and also give you a good range that you should place your bids at so that you get decent impressions.

I’m currently using Bidvertiser, Google Adwords, Facebook & 7search advertisements. Some are great, some have not-so-great conversions but are still worth the traffic. Take your time, test out your ad on a small budget on several different ad networks to see which gives you the best results. Facebook and Google ads are a good place to start. They are generally more expensive but you are guaranteed quality traffic.

Written by, Leland D.
http://www.smallbusinessEmarketing.com

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