Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

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What is AdWords PPC and how can you decide it?

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AdWords PPC or pay-per-click is the cost that an advertiser can decide to pay website owners who display the advertisers’ ads on their websites. PPC can start from as low as $0.01 for CPC ads and $0.25 for CPM ads. PPC can be decided at the time of setting up your ad campaign on Google AdWords’ ‘Campaign Management’ area. Just click on ‘Create a New Campaign’ tab under Campaigns and scroll down to ‘Bidding and Budget’. Choose the most appropriate ‘Bidding option’ and ‘Budget’ and you would have decided your PPC in the process.

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