Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
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I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
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Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
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Offline Marketing
All of the above
 

What is AdWords PPC and how can you decide it?

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AdWords PPC or pay-per-click is the cost that an advertiser can decide to pay website owners who display the advertisers’ ads on their websites. PPC can start from as low as $0.01 for CPC ads and $0.25 for CPM ads. PPC can be decided at the time of setting up your ad campaign on Google AdWords’ ‘Campaign Management’ area. Just click on ‘Create a New Campaign’ tab under Campaigns and scroll down to ‘Bidding and Budget’. Choose the most appropriate ‘Bidding option’ and ‘Budget’ and you would have decided your PPC in the process.

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