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What are pay per impression programs?

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Pay per impression programs are ones which use internet advertising where the host is being paid to show the ad per display. Every time the ad is displayed on a site, that is counted as an impression and they are paid, no matter what. The potential customer is not required to click the ad (pay per click) or perform an action (pay per action) in order for the webmaster to receive compensation. There is also a difference between impressions and page views. If there are multiple ad blocks on a single web page then a page view may account for multiple page impressions. Most pay per impression programs are based off a “cost per thousand impressions” (CPM) setups.

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