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What are key strategies for social media for dummies to understand?

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Social media is an increasingly complex field, and necessary in this day and age, making many expert marketers feel they need tips along the lines of social media for dummies. Key tips to consider if you feel you need social media for dummies expertise involve remembering the function of social media, that it is about relationship building and not about a hard sell. Social media for dummies doesnt have to make you look like a dummy, so long as you remember that promoting your brand or business through social media is about providing something valuable to your consumers. The key tip in the book called Social Media for Dummies suggests that you conduct proper research on your consumer base in your favourite social media channels to truly understand what is influencing your customer, so that you can use those tips to influence them with your product or brand.

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What are key strategies for social media for dummies to understand?

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