Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
None
I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Offline Marketing Training Course

Some marketers might say that traditional marketing methods and tactics are made to achieve success, and for a very long time that has been true. However, as internet marketing has rapidly erupted to the forefront, keeping up with the evolving trends has become very vital for all businesses whether online or offline.

Today, internet marketing accounts for a major percentage of all marketing budgets in nearly all companies, and with this traditional forms of marketing such as print, telemarketing, television are being slowly cut-off. Each offline marketing method is slowly being replaced by an online version which seems to have greater benefits. However the major mistake most business owners make is completely shutting off the use of offline marketing methods and replacing with online ones. In order to achieve success, both methods can be and should be joint for best results.

Why learn Offline Marketing?

A lot of new marketers and business owners start out on the web. But for a very long time, traditional marketing methods such as newspapers, magazine ads, radio and television have dominated the marketing world and dropping off from these offline methods is a big mistake. There is still a large percentage of the population that doesn’t trust the internet, doesn’t want to shop online, read reviews or engage on the web – and the best way to attract these potential customers is to market to them using offline marketing methods.

Learning how to market your business offline is the one step you can take to cover both of the worlds (online and offline). By joining both your online and offline marketing methods together, your business or your website can unlock doors to a new future for your success. Depending on your business model, this may be the best solution for your business.

Do you wonder why you hear so many radio commercials promoting websites? Do you notice how a majority of magazine ads now have website addresses on them? Do you notice in your favorite store how they ask you to provide your email address to get promotional deals and updates? That is all due to the evolution of traditional media to digital marketing, and by learning the skills you need to evolve you can be at the forefront or be left behind.

What you will learn?

Whether your business is online based, or if you have a brick and mortar model, learning the skills of offline marketing and its interaction with internet marketing is critical to your business success. You must learn to evolve and adapt to new methods whether you like it or not. Through the Offline Marketing Course offered here at IMA, you will not just learn the importance of Offline Marketing, but instead you will learn how to combine all internet marketing methods with your current offline methods and vice versa. From a slow adaptation of each marketing tactics to advanced techniques, by the end of the course you should have working knowledge and understanding of both marketing types.

  • The fundamentals of offline marketing
  • Types of offline marketing methods
  • Types of online marketing methods
  • Combination of offline and online methods
  • Your business and your goals
  • Setting budgets and targets
  • Tracking and analyzing statistics
  • and much more…

How you will learn?

The Internet Marketing Academy of Canada prides itself on offering a curriculum that is 100% online. Upon registering for the Offline Marketing Course, you will get instant access to learning materials that contain a number of resources for you to best learn the practices of this methodology.

  • 100% Online Access
  • Structured Study Material
  • Streaming Video Lessons
  • Practical Exercises and Case Studies
  • Subscription to Offline Marketing Email Newsletter
  • Ask the Marketing Experts Forum
  • 24/7 Faculty Monitoring
  • Opportunity to gain access to other marketing disciplines
  • Upgrade to Certification through Full Program Registration

Contact

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Course Cost

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$99.95
Training & Certification

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