Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
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I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Shift between online and offline marketing

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Offline marketing is not limiting because your creativity is what matters. The more creative you are the more you get to catch your targeted market. People are coming up with very creative ways of handling offline marketing. It is common to see people being involved in various activities within a certain region with an aim of marketing their products. The final result will be a very famous brand that the customer finds attached to because it seems closer to the client through offline marketing. You build a relationship that can last for a long time with your clients. It looks less realistic for people to leave the online marketing to join the offline marketing but it is a reality. We always presume that everyone is online but there are some people who even today prefer doing things the old way. There is a group of people who still are into listening to voice broadcasts and reading the post cards. This is a group that we need to target in order to have a large market base for the targeted product.

Newsletters, post cards, magazines, sales and news letters are not out of time. They are very crucial in the offline marketing. There are people who have embrace online marketing have a soft spot for offline marketing. As much as they are involved in it they most often enjoy offline marketing too. The people who market their businesses online can come in handy to chip in their expertise in your off line marketing. Online and offline marketing can be blended to give splendid results. One can embark on using the social media to do marketing in order to get to a very large group. After that you can hit the road to get to the market to promote the product out there. This method can be enhanced by free gifts to the people you target. Whenever you give people a free sample they have trust in you and they can have a test on the product to know how it works. If the product provided satisfaction they can always buy it.

The mouth is a very powerful tool and it is very essential in offline marketing. Basically you just get people to speak about what you have posted on your website. With that the product can end up selling like hot cake. You can initiate the same by speaking to family, friends and even colleagues and they can spread the same message like bushfire. Trying a different method from what everyone is doing is the best way out that will lead your product to sell like hot cake. Mentioned above are some of the major reasons that are leading people to join the offline marketing band wagon. Research is of great essence before coming on board because there has to be strategies laid to boost your offline marketing. It is not an easy task; it requires a lot of effort to ensure that it runs properly. Those are the main reasons for the mad rush from online to offline marketing.

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Offline Marketing Is Equally Competitive in Today’s World

Everything in today’s world has inclined towards the internet. Millions of people are visiting the internet all the time and it has become a place where the world meets. Business people have taken note of
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How to Use Offline Marketing

Some years back before people turned to the internet, online marketing was widely used. It does not mean that today offline method is not used. It is used by most people think that it is
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Simple Ways of Conducting Offline Marketing

When people hear of offline marketing, what comes to their minds is the use of the media only. It might be the most popular way but there are other forms that offline marketing takes too.
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Common but successful offline marketing strategies

It is not wise to overlook offline marketing for it is the key to success to most business men and women who have become successful in the internet. Actually, if you consult with them, they
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Steps Considered When Embarking On Offline Marketing

Many thought that the remedy to marketing came with online marketing. Many companies have rushed to the website to conduct their marketing there. Most of these marketers have forgotten completely about the common market down
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Mistakes Made In Offline Marketing

Your business being online does not mean that you have to do all you’re marketing online. You can venture in offline marketing to enhance the returns from your business. It has always been a tricky
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Shift between online and offline marketing

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