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Secrets of building an effective marketing list

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The internet has created a completely new front for business owners and with it has come millions of sales opportunities. Any visitor to the net becomes a potential client and you must make the best of the opportunity to make sure that there are high chances they make a purchase. Since you are not sure that the client will come again later, you are always better off making the better of the first such visit. One of the best ways to do this is to make sure that you build an effective marketing list.

Your home page should have an opt in page

This happens to be the easiest of all the methods that business people can use effectively. The best way to go about it is to make sure that your form is placed strategically on the home page, such that anyone can see it easily without having to scroll down. There are a number of email marketing service providers who will offer this service at rates that are affordable. You are able to collect email addresses and you will form you prospect base from there.

The opt-in form should among other things:

  • Require the smallest amount of information such as the name and email address alone
  • Try offering a bonus as a reason for asking for the email address
  • Try using several approaches before settling for the most effective one.

Enhance your ‘About page’

While most people only have an opt-in form in the home page, there is really no harm in having one on the ‘About page’. Most visitors who get this far will almost always want to know your company better and you can enhance their knowledge by asking them to join a mailing list.

The check out process should also have an opt in page

What better place is there than the check out process to also place an opt-in form? You can imagine that this customer is willing to put in their credit card details because they believe in your product and, as such, something as simple as asking them for their email address should not be such a big deal. There are several shopping cart providers who offer this service and they will assist you in the best way to integrate this into the check out process.

Place an opt-in form on your blog

Since most businesses today run a blog as part of the entire marketing process, there is wisdom in placing an opt-in form on the blog, especially on the comments column. This is perhaps the best way to reach those people who already have a keen interest in the stuff you are trying to pass across.

Try a pop-up form

While there are not too many people who love pop-ups, you may also want to consider a pop up because they are actually effective and that is why they still continue to be there on websites. At the end of the day, you only need to check out what works well for you and then go full scale in that direction.

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