Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
None
I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Search Engine Optimization

Search engine optimization, or also referred to as (SEO) is seen as one of the most profitable and long-term internet marketing strategies a website owner or business owner can do. By optimizing your website you are developing relationships with search engines such as Google, Bing and Yahoo – in return they are gaining your trust and showing you to their customers (who are their visitors and users of their search engines).

In order to gain the trust, your website must follow a number of strict guidelines. These guidelines are set by each search engine and regularly change to better the user experience. As you optimize your website and follow the guidelines your website will gain ranking within the search engines, moving it up towards the top of the search result pages where the changes of attracting targeted visitors increases. By ranking at the top of the search engines, you have achieved success with your SEO methods, however this marketing method needs constant optimization, analysis and work to maintain your rank, or to improve it.

Learning the skills of search engine optimization is a must for any dedicated website owner who is in business for the long run, and not just as an over-night flyby website.

Why learn Search Engine Optimization/SEO?

Search engine optimization is one of the most popular forms of internet marketing. SEO plays a major role in developing an effective internet marketing strategy. With keyword research, competitor research, analysis and optimization you gain a lot of knowledge that could potentially help you with your other marketing campaigns and allow for a greater return on investment.

SEO is all about attracting the right customers at the right time, and to the right place. By learning the skills of search engine optimization you can be better equipped and ready with a thorough understanding, proven technical skills and advanced insight into search engine optimization strategies that firmly stand up in today’s internet marketing environment.

Search engine optimization also is one of the marketing methods that makes all websites equal. No matter if you are a small business owner or a multi-billion dollar corporation, online you are the exact same. When it comes to SEO, budgets don’t matter and everyone has a equal chance of ranking to the top of the search engines.

As a business or website owner, learning how to optimize your website is very important as it has a direct reflection of how much website traffic you can obtain from search engines, in turn your website traffic converts and and results in sales. By understanding how to optimize your website you will also hold an advantage over your competitors and not have to pay an SEO firm to do the work for you. You know your business, your products and services better than anyone else, and knowing how to search engine optimize you are not taking the risk of somebody else performing “simple optimizations” which can be a time, money and a business saver. As SEO is a very delicate method, even simple mistakes can result in major set-backs so understanding and dedication is a must.

What you will learn?

As you learn form the search engine optimization course here at IMA, you will gain the skills you need to launch your first search optimization campaign. You will learn how to research the right keywords, how to optimize your website for visitors and for search engines and how to obtain top rankings within them. Not only will you learn the fundamentals of search engine optimization, but advanced tactics and strategies the professionals use to bring in top rankings all across the board, with thousands of website visitors, email subscribers and an outstanding revenue. You will also learn:

  • The fundamentals of search engine optimization
  • Components of search engine optimization
  • On-site and off-site optimization techniques
  • Different search engine strategies
  • Research and optimization
  • Analysis and re-optimization
  • Your other internet marketing campaigns
  • and much more…

How you will learn?

The Internet Marketing Academy of Canada prides itself on offering a curriculum that is 100% online . Upon registering for the Search Engine Optimization Course, you will get instant access to learning materials that contain a number of resources for you to best learn the practices of this methodology.

  • 100% Online Access
  • Structured Study Material
  • Streaming Video Lessons
  • Practical Exercises and Case Studies
  • Subscription to Search Engine Optimization Email Newsletter
  • Ask the Marketing Experts Forum
  • 24/7 Faculty Monitoring
  • Opportunity to gain access to other marketing disciplines
  • Upgrade to Certification through Full Program Registration

Contact

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$99.95
SEO

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