Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
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I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
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SEM/PPC
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Analytics and Conversions
Affiliate Marketing
Lead Generation
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Article/Content Marketing
Offline Marketing
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Search Engine Optimization (SEO) – What, where and how??

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Search engine optimization also known as SEO is one of the tools used vastly in the present with the increase in the usage of internet and the World Wide Web by the producers to sell products and offer services. There is hence a lot of competition for the online resources and for higher visibility of everyone’s sites.
SEO is a way to ensure that your website is more reachable to the audience. SEO software’s are one of the tools that can be used efficiently for the increase of the visibility of your site. The main element of using SEO for your website is the keywords. The number of times you use a particular keyword when writing content is the most important factor.

How do you use a keyword?
Recognition of the content and ranking of the same is dependent on the keywords used. There are particular words that attract people more. This result in a lot of people trying to find content based on one keyword when they use any search engine which in turn leads to a high traffic. There are programs found online that would be helpful in acquiring these words. These programs gives you the statistical information on how many people use a particular word and how much traffic that word attracts.

Where would you place a keyword?
The lead of the content you write or in other words the first 150 – 200 words are the most important part of your content and hence a lot of attention has to be paid in writing. The search engines pay a lot of attention to the lead of the content than the body or the conclusion. Hence keywords need to be used in the lead and to be effective in the first three lines itself. Using keywords in the headlines also ensures more probability of your site popping out as the first few results.

A lot of knowledge is required when you seek the help of SEO. In the current generation almost all literates seek the help of the World Wide Web, they can hence search for related topics of interest. There are also companies that help you in regards to SEO and for an amount. The mistake that you could commit here is to settle for a cheaper service. However make sure to choose the right service for only people with the right knowledge and right resources can help you.

 

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Search Engine Optimization (SEO) – What, where and how??

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