Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
None
I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Search Engine Marketing Training

Search engine marketing, or also referred to as (SEM) is a paid form of internet marketing which takes into consideration the promotion of a website by increasing its visibility within the search result pages with paid advertising through banners ads, contextual ads and sponsored links.

Search marketing is often confused with search engine optimization – which to a degree can also be considered search marketing due to the fact that your on-site and off-site optimization is a form of search marketing. Even though, more often than not, when you hear about SEM you are most likely hearing about pay per click, cost per click, cost per lead, cost per impression..etc type of search marketing campaigns. These forms of search marketing campaigns are result driven, meaning that you only pay per results.

Search engine marketing is a short term type of marketing and is very profitable when done right. However, unlike search engine optimization, search engine marketing is effective as long as you have a budget in place and your conversion rates line up.

Why learn Search Engine Marketing/SEM?

The negative of search engine optimization is that you have to pay to get results in a very competitive advertising space. For a new business owner this may be a small set-back however when search engine marketing is done right, results can be seen immediately and profits can occur near instantly upon campaign launch.

By learning the skills of search engine marketing, a business or a website owner can take a short-cut towards launching and testing their products and services before investing their time and money into developing a full-on marketing plan. Many business owners start of with a budget in place with a pay per click campaign though Google Adwords, Facebook, LinkedIn, Bing or Yahoo in order to test out how their website converts and to see whether it works or not.

With the statistics acquired though search marketing campaigns, you as a website owner would be able to better improve your other internet marketing campaigns. This makes search engine marketing an important and effective strategy, but also an essential part to any internet marketing plan.

What you will learn?

With the course for SEM here at IMA, you will learn the importance of search marketing, its effects on your website and business and the advantage it holds over other forms of internet marketing. Not only will you understand the basics of search marketing, but you will gain the skills needed to launch your first paid advertising campaign, analyze and optimize your campaigns for best return on investment as well as lean how to combine paid advertising methods with other internet marketing avenues. Once you complete the course you would immediately be able to start-up your campaigns and see results flow in within hours. You will also learn:

  • The fundamentals of search engine marketing
  • Different types of search engine marketing
  • Components of search marketing
  • Setting and meeting goals
  • Launching an search marketing campaign
  • Tracking and analyzing statistics
  • Optimization and implementation
  • and much more…

How you will learn?

The Internet Marketing Academy of Canada prides itself on offering a curriculum that is 100% online . Upon registering for the Search Engine Marketing Course, you will get instant access to learning materials that contain a number of resources for you to best learn the practices of this methodology.

  • 100% Online Access
  • Structured Study Material
  • Streaming Video Lessons
  • Practical Exercises and Case Studies
  • Subscription to Search Engine Marketing Email Newsletter
  • Ask the Marketing Experts Forum
  • 24/7 Faculty Monitoring
  • Opportunity to gain access to other marketing disciplines
  • Upgrade to Certification through Full Program Registration

Contact

Enroll Now
Yes! I want to be contacted about the programs at IMA
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Training Course
Independent training
Certification Programs

Course Cost

Pay Now Price:

$99.95

Graduates

Happy graduates are how we determine our own success. Read any of the below success stories and see what IMA can do for you.
Success Stories
SEM – PPC

Resources

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