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Is social advertising worth the expense?

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It has been said that by the end of the summer of 2011 Facebook alone will reach the one billion user mark, a notion that shows that yes, social advertising will be worth the expense. The social media network today is one of the most obvious places for any marketer to start today. Social advertising dollars are now taking more of major corporations advertising and marketing budgets than any other form of marketing. With access to literally millions of potential customers in one place, social advertising can not be overlooked in any business strategy today. There are many ways however to take advantage of social advertising for the smaller budgets as well, and this is another quality of social advertising that makes it so appealing. Blog posts and sharing links are common means of social advertising that wont eat up a lot of up front costs.

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Is social advertising worth the expense?

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