Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
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I have tried some of the basic techniques
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I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Internet Marketing Advice for the Beginner

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Simply put, internet marketing can be described as a plan to achieve a company’s overall marketing goals.  It analyzes the market and comes up with ways to bring customers to your business so that you can make sales.  The first step you must take is to determine your target market.  Be sure to position yourself in a way that you will draw in your target market for future sales.  Marketing is a way to get your customers to your website so that they can meet your bottom line in sales.

The first step is to find out what your target market wants.  Conduct some market research to develop a marketing strategy that will bring in the customers that you want to sell to.  Obtaining the company reports, reviewing competitor’s websites, conducting industry surveys, and obtaining online feedback are several ways that you can develop your marketing strategy.  The key areas of information should qualify and help with quantity of your customer base.  You should be asking yourself, what is your target market size?  You should also consider your pricing when you are putting together your business plan and marketing strategy.  There are also legal restrictions that should be considered and you should be conducting company testing of the product you intend to sell.

Your globalization of the product you want to sell should be marketed to your target market through your marketing strategy.  Secondary surveys result in data collection that will be helpful to maintaining your marketing strategy.  Customer feedback is important when you have a product on the market.  This will help you to utilize your customer base and find out what is going to sell and what is not.  You should be getting practical ways to get customer feedback in every area of your business.  This will help you to find tune your marketing strategy and business plan.

Be sure to set goals for your marketing strategy so that you can keep tabs on how successful your business is.  Market research will give you an idea of what your customer base wants and help you to sell the product that will make you money.  Check up on your competitors. You can download their company reports to determine where you stand in the order of things.  Using the top three competitor’s information will give you an indication of what he should do with their marketing strategy.

Choosing a good business model is essential.  You need to identify your objectives if you want to move ahead of your competition.  Getting to the top of the search engines categories is everybody’s goal.  80% of the customers who use a search engine to find what they need will choose the top three results when they are searching for their services.  There are hundreds or even hundreds of thousands of competitors out there in the World Wide Web for you to compete against.  When you are searching for someone to help point you in the top of the search engine list you should be talking to the professionals who are trained in the field of your expertise.

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Combining Elements of Email Marketing

Nothing can be quite devastating and dehumanizing than having all the required materials or ingredients for cooking a certain meal but the recipe book. In the same way, it would be pointless to learn all
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Quality Email Linking as a Powerful Tool

Email marketing is a technique which requires not only quality content but effective deployment of such. In justifying this, quality back linking can be infused with an advertised content such that a marketed content reflects
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In the Light of Email Marketing

Most individuals will attest to having no idea what the present day advertising comprises leave alone the grounds it thrives. This comes at a time when the online virtual space is rapidly transforming into a
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Building a List Using Third-Party Email Marketing

Third-party email marketing, also known as list rental, is an effective way to build a list fast.  Although it can be expensive, if you understand the different types of lists and the results they are
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Secrets of building an effective marketing list

The internet has created a completely new front for business owners and with it has come millions of sales opportunities. Any visitor to the net becomes a potential client and you must make the best
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Email Marketing – The most Popular form of Internet Marketing

Due to the introduction of the internet, the one thing that became really easy for the people was communication. People could now communicate with each other over thousands of miles within just a matter of
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Concepts Employed in Email Marketing

In light of modern email marketing, there are quite a number of concepts which have worked behind the scenes only to make the experience for content marketers and online merchants a success. Demystifying such concepts
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Internet Marketing Advice for the Beginner

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