Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

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Progress: 66% done.
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I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
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Analytics and Conversions
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Lead Generation
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Offline Marketing
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Importance of Local Internet Marketing

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If your business is the type of business that attracts visitors to your physical location for a product or service, or if you have a business website that targets local traffic from your city or area, local internet marketing is right for you. In-fact, a local internet marketing campaign might be your best option to attract the right audience.

Businesses such as restaurants, dance studios, realtors, accountants and car repair shops depend on local internet marketing to get ranked at the top in order to keep customers flowing though the front door.

Local marketing helps your business website increase your ranking for results where your business is located.

Lets take “Joe’s Car Repair Shop” in Toronto, Ontario as an example.

If the owner of this car repair shop wanted to attract targeted customers to his shop he wouldn’t use keywords such as “cars”, “repair”, “shop” or “mechanic” if he wanted to attract targeted visitors to his location. Instead what they would market their business with would be keywords such as “Toronto car repair”, “repair shop in Toronto” or “automotive repair shops in Toronto”. With these keywords, you are targeting locally and attracting local traffic to your physical location, as you don’t want somebody in Vancouver searching car repair and finding your business location in Toronto.

Local Marketing is important as it allows a business owner to target specific areas of where the business can be conducted. When developing a local marketing campaign, you often time go to website such as Google Places, Yelp and YellowPages to set up your profiles to and to get additional help ranking in search engines. These specific sites help your business out by promoting you within their search engines by adding a map, a listing of your business and often times videos, reviews and other useful information to the user searching.

Most people don’t understand what local internet marketing really is and find it difficult to reap the rewards.

The 3 main local online marketing benefits are: (1) Low cost, (2) Simpler to market and (3)Target market that quickly converts.

We previously covered one of the rewards, targeted visitors that will convert; another one is low cost. The reason why local marketing has a lower cost is that it is less complicated to market.

The part about being easier to market really should be obvious, you will find less queries and much less competition for a key word that says “Toronto Car Shop Repair” compared to “Car Repair”. The difference would be in thousands at least.

Since it does cost less, you’ll get the targeted visitors that convert.

These advantages are so great that they shouldn’t be ignored if you’ve a local company that you wish to market. This really is one of the greatest methods to quickly improve your organic web traffic, and not just any traffic, but targeted website traffic.

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