Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
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Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Importance of Internet marketing to students

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Today’s marketing can only be spelled through two distinct words: internet and young. As much as internet marketing targets all forms of age groups, the younger generation predominantly reigns in numbers and thereby leaving no option for internet marketing firms but to design strategies suiting their needs. College students belong to this category of the generation ‘Y’ and they are sought after by top guns in internet marketing since they provide a very robust market for content and products sold online. Nonetheless, if at all you are eyeing this generation, the following are tips to get them toppling over your site.

It is estimated that a significant percentage of college students link their social networking sites to their mobile apps. With this in mind, that ‘‘bingo!’’  Sound should click in your brain as a budding internet marketer as you can always come up with sites that not only link to social networking sites but also the popular social mobile apps used by college students. This will curve a niche for you in that the targeted consumer market will embrace your content or product for the simple reason of you availing them.

Having a creative mind is another factor and a recipe for success in this tricky world of internet marketing targeting the college students. If anything, trends spell out the creativity level employed. If the current trends demand cutting edge graphical designs then deliver content through high resolution graphical user interface, if it demands simplicity then reciprocate by offering simpler interfaces for your content. With such practices you are bound to get an edge over the market’s tastes and trends, which eventually will steer you to the pinnacle of internet marketing.

Basically it is almost an unwritten rule for every college student not to delve in details and so, developing short and concise descriptions for your content or products can be of great help to both of you. You may not want a bad remark thrown at your content or product just because the crux of the matter was somewhere in between the ninth and tenth column. So, always providing a short introduction or basically just communicating plainly direct can save you any uncalled for losses in terms of disapproval by college students.

Diversifying is an appreciated attribute in this quest and it may even be more appreciated by the targeted consumers if employed by the concerned internet marketing firm. It may be viewed in terms of reaching out to all forms of techniques that pass for modern ones that are widely known by prospective consumers. Taking an example of social sites, it may be considered discriminative to over-rely on one platform, facebook, and disregarding others such as twitter or linked-in. so, diversity plays a major role in reaching out to college students as a prospective consumer market.

In a nut shell, without carrying out an initial study on the market trends, interests and probably policies favoring their choices, then one may not realize the potential of internet marketing as the secret always lies with the masses.

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