Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
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I have tried some of the basic techniques
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I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
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I want to learn it so I don't have to hire somebody else to do it.
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I want to improve our branding and awareness.
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I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
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How to analyze website design to find out its flaws?

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It can often be difficult to analyze website design for flaws as they are usually hidden in plain sight. For example, while designing, the designer would have crammed too many elements in the footer area leaving no space for a ‘Contact Us’ tab. Most users tend to look at the footer space to find the company’s contact link so not finding it there might end up confusing a few. Such flaws can be determined by getting the website’s usability tested. A list of simple tasks can be complied like finding and using the search bar on your website, finding contact phone number and address, finding the owner’s email address, etc. Then, someone can be given the list, asked to complete the tasks and rate how easy or difficult it was for them to complete each task. Based on that, the necessary changes can be made. Such tasks can also be outsourced by using a website like Fiverr or UserTesting.

By enrolling into the Internet Marketing Academy of Canada you will gain the skills and the expertise you need to run your own internet marketing campaigns and profit from the web. To enroll into the Internet Marketing Academy of Canada, please add the desired courses and/or programs to the shopping cart. You can also try the Course Selector to find the right courses and programs for you and your business.

 

 

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How to analyze website design to find out its flaws?

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