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How do I improve my mass email marketing strategies?

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Spam is hated more than almost any other element when it comes to marketing, so developing your mass email marketing plan in a way that avoids that will be your most important strategy. In order to improve open and click through rates in your mass email marketing, you want your emails to be as personal and provocative as possible. Change your subject headers between two different groups and send the same email for a test run in your mass email marketing campaign. By testing how two different groups respond to the same email, but with one small change, you can see what works, or what doesnt in your mass email marketing efforts. When you are thinking of something as simple as the subject line, use copy or subject headers that you think would make you open the email, and deploy your mass email marketing plan accordingly.

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