Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

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Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
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I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
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Fashion Designer Goes Online with E-commerce

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Fashion designer from Hamilton, ON takes designs online with an e-commerce store. Launching just 2 months ago after completing IMA’s Internet Marketing Program and already has over 125 orders.

Elizabeth Albright from Hamilton, Ontario has been a fashion designer since completing her education 22 years ago in a reputable fashion design school. She initially started of working with fashion designers who majorly focused on was a children’s clothing, and from this evolved into runway designs.

As most hard working employees Elizabeth put everything she had into her career. Her home-life was suffering as she would be on trips constantly, with only a few days here and there with her family at home.

After 12 years of dedicated service to one fashion designer, she was let go on the spot as the business ran into the ground without her having a clue.  This really put a big question on Elizabeth, as she worked with her husband to come up with a new plan to get back to their feet.

Her husband is a web developer who also works in Hamilton, suggested to work from home and develop her ideas and just sell the ideas to other designers for a lower price. This idea evolved into something crazy, where Peter, Elizabeth’s husband one day decided to develop an e-commerce style website for Elizabeth to try out her new designs. Constantly being updated with new, hot and trendy looks, the site looked great. However the problem was that there was nobody visiting this site, and the money they spent on local advertising didn’t really work out.

Elizabeth quickly jumped online to find new ways to promote her business when she came to the Internet Marketing Academy of Canada website and realized that for under a thousand dollars she can learn the skills of search engine optimization, pay per click advertising, email marketing, social media and much more, in order to help her promote her business online.

This was a wakeup call for Elizabeth. She enrolled. Within the first 30 days, her website was optimized for SEO, had its own Facebook and Twitter profile page, and traffic slowly started rolling in. When she realized that the orders were slowly coming in, she started a paid campaign as well using Google Adwords, targeting locally and the right audience. Within the first two months of running her ecommerce site, Elizabeth had over 125 orders delivered, at a ticket price of $500 plus per custom order

Elizabeth is now just focused on getting her website out there using free advertising methods such as email marketing, social media, search engine optimization while keeping her revenue rising with paid ads and local targeting.

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Fashion Designer Goes Online with E-commerce

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