Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
None
I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Email Marketing Course

Directly marketing your message

In 2012, a record breaking 297 billion emails were sent out every day of the year; a notable increase from the 247 billion emails sent in 2011. Despite these numbers, email marketing remains one of the most low-cost internet marketing technique, with the potential to generate the highest return on investment if optimized and analyzed correctly.

Growing in popularity, email marketing is one the most profitable and advantageous branches of internet marketing; for its ability to reach a larger audience much quicker, its non-intrusive nature, and its capacity for targeting the right audience through opt-in subscriber methods.

Why learn Email Marketing?

Whether you are a business owner or just starting your website, knowing how to manage a database of email subscribers and run email marketing campaigns is a must. In order to keep your audience engaged and interested in what you have to say, you must constantly keep in touch with them. After all, your subscribers are your customers, both present and future. Email marketing allows you to be in constant contact with your market; in a variety of different ways, for a range of different goals. It’s not solely used for selling your product or service; it can be as simple as providing your existing customers with an email version of their store receipts, sending your customers a newsletter with information on the product they’ve purchased, or letting your customers know about a promotion, or contest.

Its a means to share and interact with your clientele, even post sale.

Learning to conduct professional email marketing campaigns will you to reach your targeted audience, and deliver the right message. In addition to this, you will be able to cut-out some of the more costly marketing initiatives you may be pursuing, and replace them with this more cost-effective technique. A proficient knowledge of email marketing methods means you can productively maintain and manage email subscribers, integrate email marketing with other marketing tactics, and use best practices to reach your goals and achieve success.

What you will learn

IMA’s Email Marketing course provides you with a complete understanding of this key marketing tool. With this education you will be able to ensure that your marketing messages reach your intended audience. In turn, this will enable you to adopt an approach of continued improvement towards your online marketing campaigns, boosting their results and maximizing profitability.

  • The fundamentals of email marketing
  • Different types of email marketing
  • Components of email marketing
  • The Do’s and dont’s of email marketing
  • Legal issues, spam and ethics
  • Understanding your audience and setting goals
  • Managing your database and campaigns
  • and much more…

How you will learn?

The Internet Marketing Academy of Canada prides itself on offering a curriculum that is 100% online . Upon registering for the Email Marketing course, you will get instant access to learning materials that contain a number of resources for you to best learn the practices of this methodology.

  • 100% Online Access
  • Structured Study Material
  • Streaming Video Lessons
  • Practical Exercises and Case Studies
  • Subscription to Email Marketing Email Newsletter
  • Ask the Marketing Experts Forum
  • 24/7 Faculty Monitoring
  • Opportunity to gain access to other marketing disciplines
  • Upgrade to Certification through Full Program Registration

Contact

Enroll Now
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Training Course
Independent training
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Course Cost

Pay Now Price:

$99.95
Email Marketing

Resources

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