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Does viral email marketing really work?

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Viral email marketing is one of the earliest forms of social media, as it relied on word of mouth and relationship building to generate business. The success of viral email marketing comes down to the notion that we trust our friends opinions over products and services over any other form of marketing persuasion. There is a saying in business that it takes 100 good reviews to undo every bad one, and this is the notion that viral email marketing builds on. Viral email marketing was first started by Hotmail who started the phenomenon by inviting people to sign up as a signature attachment to every email that was sent out. Now billions of people worldwide have a hotmail account, some for over ten years. Does viral email marketing really work? Ask hotmail!

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