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Comparing Internet and Conventional Marketing

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With the advent of online marketing comes a threat to the veracity of traditional marketing. Although online marketing catapulted only in the early 90’s, it gained an edge over traditional marketing by a 100%. The computer age has taken over even the way people handles marketing. Online shopping, online booking and even online betting has become the new trend. However, traditional marketing is not totally eradicated as a strong medium as far as selling products and services are concerned. People are actually going back to the basics of traditional marketing. They are holding on to it as a strong foundation, and just like a tradition they still practice it. But there is a strong clamor that online marketing has indeed overpowered traditional marketing.

Statistics reveals that traditional marketing is indeed on the losing end. Online marketing they say is faster and more accurate. Survey says that more and more people are hooked in the internet. The percentages of the people who are online are higher than those who are not. In fact, survey says that people are religious in using the search engine optimization in looking for possible products and services. People are really adamant and aggressive in using online marketing. According to a recent survey even when the economy is down, it will not prevent online marketing from rising above the mediocre. Its online budget is fixed even when there is recession.

Let me give you three factors why online marketing ranks higher and has more edge than traditional marketing:

1. Online marketing is more advantageous than traditional marketing because in online marketing cost is minimized. All you have to do is create a website and maintaining it involves a very low cost. Unlike in traditional marketing, when you make use of traditional media, like television and the print media, a very high cost is involved. Whereas, in online marketing, all you need to do is to provide keywords to your website and customers will come in. To make it more effective, you have just to hire an SEO company to increase your keywords or they would recommend changes in your website if needed.

2. Online marketing has the capability of tracking down the number of customers based on the database or web traffic indicator. With this figure, it would be easy for you to calculate your market and the stocks that you would be disposing in a particular place at any given time. Traditional marketing does not have this capability to easily track down in an instant the number of its customers. Determination comes later when all receipts have been tallied. In this case online marketing is faster and much more accurate than traditional marketing.

3. Online marketing is a better choice because its product introduction is broad and encompasses the whole picture that it wanted to convey. In traditional marketing, conveying the message with the use of advertisement is vague and address to a limited number of audience. So there is more freedom of choice in online marketing compared to traditional marketing. Customers gets to choose and can easily decide before they buy, but in traditional marketing, it is quite hard to make a choice because it would entail a lot of questions.

It is now up for you to decide whether you would go on patronizing traditional marketing that entails a lot of costs, or online marketing that involves a very low cost.

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