Since 2001 The Internet Marketing Academy of Canada has provided online education and internet marketing training. Enroll online today to start yours.

Progress: 33% Completed
What is your current level of experience/knowledge with Internet Marketing?
None
I have some knowledge on the topic
I have tried some of the basic techniques
I'm proficient in certain areas of Internet Marketing
I'm a Pro
 
Progress: 66% done.
What is the overall goal you wish to achieve with Internet Marketing? Check all that apply.
I want to learn it for personal betterment.
I want to learn it so I don't have to hire somebody else to do it.
I want to increasing my revenue.
I want to improve our branding and awareness.
I want to take my business online.
I want to get a Marketing position or get promoted.
 
Progress: 99% Completed
Which Internet Marketing methods interest you the most? Check all that apply.
Internet Marketing
SEO
SEM/PPC
Email Marketing
Social Media Marketing
Analytics and Conversions
Affiliate Marketing
Lead Generation
Website/Blog Marketing
Article/Content Marketing
Offline Marketing
All of the above
 

Challenges of online internet marketing

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As you might already know, there are very many advantages of online marketing. Many businesses are using it to get more profits and also to market themselves abroad. They are also very easy to manage. All you need is a computer and internet access. Apart from this, online marketing does not require a large staff like other traditional marketing methods. You will save time, money and effort if you use internet marketing. But just like everything else, online marketing does have its challenges.

One such challenge is with regards to security. The internet has been known to offer very minimal security to people’s personal details. This makes most people fear leaving their personal details online. This is a huge problem for anyone running an online business due to the fact that they will have to get the customer personal details for payments and shipping. Most companies have however found a loophole to this. They call the customer and ask for their details on phone. Another challenge that regards security is the fact that there are people who pretend to be a well known brand just to get money from people. Any business activity with these con people will give you losses, whether it is with relation to money or reputation.

Another disadvantage is that of trust. Many people find it hard to trust people they do not see face to face. Since you are using the internet, the computer will serve as an interface between you and the client. The clients have good reason to hesitate before trusting anyone online due to the fact that there are very many con people out there looking to get easy money. You can however address this by posting your picture on your website so that they can visualize who they are dealing with.

Internet marketing will also require that you have a laptop and internet access all the time. It is crucial that you check on your site regularly so that you see who is checking in and what they are looking for. Some companies hire people to do this job for them but individuals might get a hard time.

These are the disadvantages of online marketing. As you can see, they are so small that it will be a shame if you fail to invest in online marketing due to this. When you compare the benefits of online marketing to the disadvantages, you will realize that the benefits are more than the disadvantages.

 

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